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about Su-Bridge


Su-Bridge Pet Supplies started life in 1971, when Brian and Sheila Manning operated boarding kennels and found that many owners returning from holiday hadn't the time to shop for pet food. The Mannings began to supply a bag of dog food to every pet owner, and the business grew from there literally.

It's all a long way from the one-man-in-a-van days, when Brian Manning trundled out in his transit van delivering sacks of feed and driving the sales rep around the area. It now has a professional team and dedicated staff of 80 in the office and warehouse, lorry drivers and sales makes the single transit van a distant and very fond memory.

From its humble beginnings in a chicken shed, Su-Bridge marked the latest stage of a growth in East Anglia, Norfolk with its latest edition in 2018 with a forth warehouse covering over 25,000sq ft with 4 extra loading bays. This now distributes branded and own-branded pet food, supplies and accessories throughout the UK.

Su-Bridge Store

Although the dog food is still there, the range of products offered by Su-Bridge has grown and diversified over the years. This includes well- known household and specialist brands of feed, bedding, clothing, toys and treats, grooming and bedding. It also has become exclusive UK distributor for pet products from brands such as Ziwi, Farm Foods, Nobbys, True Hemp among others.


This extensive range includes two own-brand labels, Extra Select and Lovejoys.

Extra Select features products that have been carefully sourced to offer high quality at competitive prices includes:

  • • Wild bird food, treats and feeders
  • • Dog food and toys including a specialised tailored range for Gundogs
  • • Cat food and litter
  • • Small animal food, treats and accessories
  • • Poultry food and supplements
  • • Food for fish, turtles and terrapin, hedgehogs and even swan and duck

Lovejoys is a premium range of cat and dog food, treats and natural supplements.


Su-bridge originally took its name from the Mannings' two daughters, Susan and Bridget, is now run by Brian and Sheila's son Ian, whose hard work has transformed the business into the success it is today. With over 40 years in the business and still going strong, Su-Bridge attributes its success and longevity to valuing every customer, regardless of spend, and going the extra mile really is second nature.

The success and its achievements, has also been acknowledged in recent business awards in 2018 that has included the following:

• Su-bridge Pet Supplies was put on the shortlist for Wholesaler of the Year 2018 Pet Product Marketing awards. For further information, please click here

• Su-bridge is also pleased to have been recognised in the fifth edition of the London Stock Exchange Group’s 1000 Companies to Inspire Britain. The report showcases Uk’s most inspiring and fastest growing companies. To be selected for the list, businesses had to demonstrate not only positive growth in revenue over the last three years but also outperform their sector peers. For further information, please click here

• Su-bridge Pet Supplies has also been ranked 11 out of top 50 for the fastest growing, privately owned food and beverage in the UK by Orbis Partners in the Animal Feeds subsector. This is to acknowledge Su-bridge for delivering impressive growth in revenues over the last three years despite difficult market conditions. For further information, please click here

• Norfolk Limited 2018 has featured Su-bridge Pet Supplies in the top 100 independent companies in Norfolk that they deem to be the most dynamic businesses. For further information, please click here